You can blast Google and your social media platforms with thousands of dollars worth of ads every month, in order to get more traffic through the door or on your site. Yet, when looking at the average conversion rates, managing those ad campaigns can be extremely frustrating.
You're not alone if you get the feeling that you're throwing your money away. Between ads hitting fake/bot accounts, inaccurate targeting, and other factors, a huge percentage of those ad dollars can go to waste. Not to mention the time wasted just setting up and managing each campaign. In the end, that money can often be spent much more efficiently elsewhere.
Whether you're talking about your business's website or social media accounts, nothing drives more traffic and gets more conversions than consistently adding ORIGINAL content. Since videos are one of the most popular forms of original content for many industries, it makes the most sense to put producing them as a top priority in your marketing strategy.
Videos are a powerful way to connect with your customers, even if it's just small 30-second, bit-sized clips of your location, products, services, and other important aspects of your business. Plus, they give your customers an easy way to share your business with their friends and family.
Once you get a good structure built and the content flowing, then it makes more sense to start boosting your posts, videos, or articles. Making your ad dollars icing on the cake.